Savvy Services To Help You Track Your Marketing

We had a question come in on the online training we ran recently, and experience tells us that if they’re wondering what the answer is, then they’re probably not the only one.

Here’s the question…

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“We are constantly marketing. What we’re trying to work out is what the most effective message, and most effective medium.”

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And the answer to this one is pretty simple really. You have to track everything you do.

There’s no two ways about it.

By tracking, we mean tracking at all stages of your marketing, because if you don’t track the results of your marketing, or promotion activity – you don’t know if it’s working.

Unfortunately, a lot of businesses throw money at google ads and local listings, and they have absolutely no idea what result they’re getting back for their money.

And by ‘result’, we mean:

  • How many enquiries did it generate?
  • How many phone calls did it generate?
  • How many bookings did it generate?
  • What was the return on your investment?

It’s a scary thought really.

You could be throwing hundreds, if not thousands of pounds away each year on marketing / advertising spend that isn’t actually bringing any return back to your business.

We’re sure this is a position you don’t want to find yourself in … so we’ve put together a little hit list of savvy services for you to take a look at:

  • iTracker – This is great for tracking results of online ads, emails etc.It’s a bit tricky to set up, but once it’s set, the results are powerful.You can see exactly where your enquiries have come from!
  • City Numbers – This is great for offline marketing, so your direct mail, posters, leaflets and business cards.You essentially ‘rent’ a phone number from City Numbers that redirects to your usual number, but this means you can track how many phone calls a particular leaflet or poster has generated.
  • Google URL Builder – Pretty much the same as iTracker, but feeds your results straight into Google Analytics.

Give those a look and let us know how you get on.

If you have any questions then do shoot them across. Happy to help where we can.

Did this help you?

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